The creative
development team are always acting on consumer
research findings, current food trends, their
extensive knowledge of food products and
ingredients, and reports from a large number of
sources. Totally focused on exceeding customer
expectations and innovation, their work starts
with sourcing the finest ingredients, tasting
and testing recipe combinations until that
special flavour is captured.
A dominance of chefs and product developers
ensure that the level of food awareness
throughout the company is maintained at a very
high level.
We are always looking for the next 'big idea'
and we do this in a variety of ways. Our team
visits stores and restaurants around the
country, monitors trends on the internet, visit
trade shows and look to different countries
around the world for inspiration. Solway Foods has had
great success with focus group findings and
these will continue to play a major part in our
ongoing market research plan. |
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